Oysho launches online store in Cyprus

Oysho, the sports and lifestyle brand part of the Inditex group, is officially launching its online store in Cyprus. From May 13, customers will be able to place orders through the brand's website and mobile app.

The company states that the digital platform is designed for a more convenient and personalized shopping experience. All the brand's main collections will be available on the site — from sportswear to casual leisure models.

Oysho pays special attention to lines for fitness, yoga, pilates, running, and racket sports. In the winter season, the range will be supplemented with collections for mountain and winter sports. The brand also offers casual collections in a sporty style, including the popular The Club line.

One of the platform's features will be the "mix-and-match" concept, allowing customers to combine different styles and fabrics, especially in the leggings and sportswear categories.

Online store users will have access to features such as saving favorite items, tracking orders and returns, notifications of product restocks, and fast checkout with saved payment details. In addition, the brand offers free delivery for in-store pickups.

Customers will also be able to get early access to special offers and new collections.

Today, Oysho is already present in Cyprus with five stores located in Metropolis Mall, Kings Avenue Mall, Mall of Cyprus, Nicosia Mall, and My Mall. The launch of online sales is expected to strengthen the brand's position in the Cypriot market and expand customer access to its products across the island.